A sudden increase in sales on your Ecommerce site can surely only be a good thing.
More sales mean more profit; more profit means more growth however, this can create issues for your business.
Let’s go over the sales process from order to fulfilment. An order comes in from your Ecommerce site; yourself or a member of staff open the order, manually update or copy and paste the details into a sales order in your ERP system, which is sent over to fulfilment to be picked, packaged and shipped. You also need to keep an eye on your stock levels, remembering to raise a purchase order if you notice items running low.
This can be a laborious process when dealing with a small number of orders; but what happens when sales start to pick up? You haven’t had time to process the backlog of orders and update stock meaning you oversell items, having to contact customers individually to explain you are unable to fulfil their orders.
This results in refunds, complaints and a damaged reputation, leading customers to go elsewhere.